Jofiel Beauty Rebranding

The client is a beauty products local distributor. We designed a clean cut typographic logo. Set in a strong sans serif font and in all caps type, as to suggest that Jofiel Beauty is a serious brand. Purple is retained from previous as it associated with royalty and the nobility, creating an impression of luxury. List of collaterals include business card with silver foil stamping and an illustrative company brochure. Client: Jofiel Beauty

Credits

Art Direction by Weyne Yew
Illustration by Tiffany Liu

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